Promoting responsible gambling standards

The Senet Group is an independent body set up to promote responsible gambling standards and ensure that the marketing of gambling is socially responsible.

We’ve created a high-impact TV and multimedia advertising campaign which ran in spring and summer 2015  and has been refreshed for 2016 to educate people about the risks of gambling and how to stay in control. You can view our 2016 campaign here.

In November and December, we ran a campaign primarily on social media to help prevent problem gambling among young men. More details can be found here.

Our strategy for 2016 is published here.

An Independent Standards Commissioner chairs the Senet Group. Her responsibilities include monitoring and enforcing compliance with the commitments made by member companies on advertising and other measures aimed at protecting the vulnerable.

Membership of the Senet Group is open to any gambling operator, and any associated organisation.

advertising campaign

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