Bookmakers sign up to voluntary watchdog

William Hill, Ladbrokes, Coral and Paddy Power agree changes as regulator consults on tough new licensing standards

Three of the four big high street bookmakers have signed up to a new voluntary watchdog in the hope of preempting a raft of tough statutory measures that threaten the prevalence of betting shops, high-speed roulette machines and aggressive punter-recruitment adverts promising “free money”.

William Hill, Ladbrokes and Coral, together with the smaller competitor Paddy Power, have promised from next month to remove all adverts for touch-screen roulette machines from their windows and to dedicate a fifth of the space to responsible gambling messages…

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