Gala Bingo brand joins the Senet Group

Gala Leisure, the UK’s largest operator of bingo clubs, and Gala Interactive, the leading online bingo operator in the UK, are the latest companies to join the Senet Group (“Senet”), the independent gambling watchdog. Together, they bring the first bingo brand to Senet, which now includes leading businesses from across the gambling industry, including: Paddy Power Betfair, William Hill, Coral, Ladbrokes, Scotbet.com, and Sky Betting & Gambling.

Wanda Goldwag, Chair of Senet Group said:

“Today marks an important milestone as more sectors from across the gambling industry recognise the importance of promoting responsible gambling standards. We are delighted to welcome the first bingo brand to the Senet Group, and look forward to working with Gala Bingo as more businesses from across the industry make the commitment to submit to the independent oversight we provide.”

Simon Wykes, CEO of Gala Leisure said:

“Bingo is recognised as being a community-based activity at the softest edge of gaming. As such, we place great importance on responsible gambling and can see the merits in working together as an industry rather than just as a sector within it. We look forward to working with the Senet Group in the interest of the industry and our customers.”

Gambling Commission Chief Executive, Sarah Harrison, commented:

“We welcome the further broadening of the Senet Group’s base and look to the Group, and all industry leaders and representative bodies, to come together to meet the ambition of the new Responsible Gambling Strategy Board strategy and to build on the industry’s commitment to responsible gambling in Britain.”