In response to the open letter by Adam Bradford to seven party leaders, Wanda Goldwag, Chair of gambling industry self-regulator, Senet Group, said:
“Adam has clearly given this matter considerable thought and the measures which he is promoting are already (in part) in place.
“The Senet membership ( William Hill, Ladbrokes, Coral and Paddy Power) have all volunteered not to include sign-up promotions in their TV advertising before the 9pm watershed, and we would strongly urge other gambling operators to do likewise.
“Senet has also invested over £2m this year to date in an advertising campaign reminding gamblers that when gambling stops being fun then, they should call it a day.
“We also know that a number of online operators are developing software to help at-risk gamblers stay in control, and this is an area where Senet intends to develop a greater understanding, with a view to promoting a best practice approach.”
The Senet Group