Gambling giants promise ad restrictions as pressure grows

Four of the UK’s biggest bookmakers have pledged to stop advertising start-up offers before the watershed and commit a fifth of their shop window space to responsible gambling ads in a move that will see the creation of a new self regulatory body setup to quell concern from politicians and the public about levels of excessive gambling.

William Hill, Ladbrokes, Coral and Paddy Power are the founding members of the The Senet Group, a self-regulatory body they will fund with the aim of “promoting responsible gambling standards”…

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