Senet Group Partnerships and Funding

The Senet Group’s responsible gambling messaging campaigns and work to raise standards, trust and confidence are funded by partner businesses in the gambling sector.

With independent participation at board level the organisation’s sole purpose is to advance the responsible gambling agenda. This is reflected in the account taken by Government of Senet Group work on player education and awareness of the risks of problem gambling when considering the aggregate amounts the sector invests in Research, Education and Treatment. This support for forms of RET is expected of operators by the Gambling Commission and the Responsible Gambling Strategy Board.

Senet Group is a member of the RGSB Advisory Board and is member of the alliance of sector entities that has brought forward proposals for major new joint campaign of pubic awareness and player messaging in 2018 and 2019. Senet is pleased to be working on this with GambleAware, leading broadcasters, the Remote Gambling Association and the Advertising Association.

Senet is not a membership organisation or a trade body and does not aspire to broad membership but does seek through wide dialogue to promote best practice and share responsible gambling material across the sector. By working with any operators, trade bodies, research agencies and others Senet seeks to source, develop and promote best practice as widely as possible. Its guidance, checklists and responsible gambling material is available for free use by all.

Following the Portman Group model in the alcohol sector Senet is supported by leading players in the sector who are committed to the Senet agenda of raising standards building player awareness and encouraging moderation.

New Partnerships

Currently the funding partnerships are with businesses who are licensed by the Gambling Commission to operate in the UK. There is no barrier to Senet group concluding partnership arrangements with other entities who are not licensed in the UK but who share our commitment to raising standards and building trust and confidence.

Any entity wishing to discuss partnership possibilities with the Senet Group should contact Doreen Harty and

Current Funding partners

Currently Senet Group has funding partnership relationships with William Hill Oraganisation Ltd, Ladbrokes Coral PLC, Sky Betting and Gaming PLC, Paddy Power/Betfair PLC and Scotbet PLC.

Funding partners contribute to Senet Group work using a funding model that seeks to reflect the different sizes of our partner’s businesses in terms of turnover or Gross Gambling Yield.



We are a leading multi-channel bookmaking and gaming company with an international reach, combining 230 years of heritage and looking forward…



Paddy Power Betfair is one of the world’s leading sports betting and gaming operators, formed from the 2016 Merger of Paddy Power plc and Betfair Group plc.



Scotbet is the largest chain of independent betting shops in Scotland with 58 offices. It is also one of the oldest and can trace its origins back to 1961…



Headquartered in Leeds, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers…



William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies and trusted brands in the industry…