Punters calmed by the power of song in £2m responsible gambling campaign

The gambling industry is using a catchy ditty appropriated by ad agency The Corner from a 70s hit by Ram Jam to tell its customers to stop betting when they are throwing good money after bad.

Two TV ads featuring young men frustrated by losing a bet will spearhead the £2m push, which is the first major creative work commissioned by the Senet Group, formed by a number of gambling companies late last year.

In both ads the people around the man break into song repeating the lyrics “Whoa Bad Betty bam-a-lam” to the tune of 1970s hit Black Betty by Ram Jam.

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