Responsible Gambling Messaging Project

Invitation to Tender

The Responsible Gambling Steering Group¹ has been formed to identify the general social responsibility (SR) messaging that is most effective in preventing gambling-related harm.

We are seeking agencies to generate initially a wide range of creative ideas for SR messaging, based on understanding both of the target audience and of the ways in which gambling addiction arises.

We intend to subject to testing these different forms of SR messaging and evaluate their effectiveness, including comparison with other forms of messaging in use.

Agencies wishing to receive a copy of the full brief should email info@senetgroup.org.uk. Closing date for receipt of tenders is Tuesday, 5 April 2016.

¹ The Steering Group for this project comprises a partnership of the following bodies:

  • Senet Group
  • Industry Group for Responsible Gambling
  • Gambling Commission
  • Responsible Gambling Council (Canada)
  • Responsible Gambling Trust
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