Responsible Gambling Standards

Members have committed to:

  • a voluntary TV advertising ban on sign-up offers (free bets and free money) before 9pm
  • withdraw all advertising of gaming machines from betting shop windows
  • dedicate 20% of shop window advertising to responsible gambling messages

We have launched a high impact advertising campaign for 2015 to help prevent problem gambling. Our campaign is running across TV, radio, print and digital media. To view the TV adverts and to find out more, go to our Advertising Campaign page.

Since 1 January 2015, our member companies have carried “WHEN THE FUN STOPS, STOP” on their TV and other forms of advertising including online and in betting shops. This represents the most visible warning yet to be carried by the industry.

The Senet Group is an independent body set up to promote responsible gambling standards and ensure that the marketing of gambling is socially responsible.

Members agree to be bound by the following Enforceable Commitments:

1. Offers that are exclusive to new customers (including free bet and free money sign-up offers) may not be advertised on TV before 9pm, mindful of children and young people watching.
2. Gaming machines must not be advertised in betting shop windows.
3. Twenty per cent of betting shop window advertisements must be dedicated to responsible gambling messages.
4. Twenty per cent of the total area of all TV end frames, or an equivalent, must be dedicated to responsible gambling messages.
5. Ten per cent of the total area of all press adverts must be dedicated to responsible gambling messages.
6. All web and social applications must carry prominent responsible gambling messages, including messages on the homepage of major social media sites.
7. All players on gaming machines must be given the option to set time and money limits at the start of their gaming session.
8. All social media channels must carry regular standalone Senet Group advertisements.

Responsible Gambling