What to do about it given the dependence of broadcasters and sports on gambling advertising revenue? asks Gillian Wilmot. Ban the ads, even pre-watershed, argues Geoff Woodhouse.

Many people within the gambling industry would agree with one contention in your editorial (Live gambling ads during sporting events are a sure bet against the vulnerable,9 June): that there is too much advertising of gambling products around live sport.

The more intractable question you don’t address is what to do about it, given the significant dependence that certain national broadcasters and sports have on the revenue derived from gambling advertising, and the anti-trust law restrictions placed on companies in discussing or formulating proposed remedies.

You also rightly point out that gambling is moving inexorably online, but the technology you decry for creating compulsion is in fact now part of the solution. The vast amounts of data accumulated on player behaviour, from time of play to customer deposits, creates a powerful tool with which to both identify problem gamblers and to intervene.

Sports betting promotions have undoubtedly proliferated, and change may be necessary, but a prohibitionist approach to gambling regulation has been proven throughout history to fail. In a data-driven society there are now many better solutions to balance freedom of choice with safety and responsibility.

Contacts for media enquiries:

Eterna Partners

Nigel Fairbrass: +44 (0)20 3911 0351 or +44 (0)7799 894 265

Nigel.fairbrass@eternapartners.com

Notes to editors

About the Senet Group

The Senet Group seeks to raise standards in the gambling sector through best practice and other partnership initiatives and to promote responsible gambling through a campaign of broadcast, print and digital advertising and player messaging.

The most recent survey of the reach and impact of the “When the Fun stops, Stop” campaign can be found at: http://senetgroup.org.uk/responsible-gambling-campaigning-works-sustained-consistent-tuned-audience/