CAP and BCAP publish gambling advertising review

CAP and BCAP have published a Review of the evidence on gambling advertising and its impact on young people and problem gambling behaviour.

The evidence shows that the impact of gambling advertising on these areas is limited. CAP and BCAP are confident that the strict content and scheduling rules in place set the right level of protection for young and vulnerable people.

The CAP and BCAP Review was launched in response to a request by the Department of Culture Media and Sport and forms part of a multi-agency process looking at how gambling is advertised. Their work follows independent research findings published earlier this year by the ASA which showed that the ASA’s decisions on complaints around gambling ads meets societal expectations.

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