Previous decisions

Case: Ladbrokes Date: December 2015 Breach: No

Adjudication for publication

A complaint was received alleging breach by Ladbrokes at its shop in Birmingham of Senet Enforceable Commitment 3, “Twenty per cent of betting shop window advertisements must be dedicated to responsible gambling messages.”

Ladbrokes claimed that all the posters in its shop had posters displaying responsible gambling messages to fulfil the 20 per cent commitment, but the angle from which the photo provided by the complainant had been taken obscured this. Ladbrokes provided another photo to demonstrate this effect.

The Panel accepted this and therefore decided not to uphold the complaint.


Previous decisions

Case: Ladbrokes Date: December 2015 Breach: Yes

Adjudication for publication

A complaint was received alleging breach in June 2015 by Ladbrokes at its shop in Derby of Senet Enforceable Commitment 3, “Twenty per cent of betting shop window advertisements must be dedicated to responsible gambling messages.”

Ladbrokes did not contest the breach in relation to two of its posters, attributing this to error on the part of shop staff. The Panel accepted that Ladbrokes had taken fair and reasonable steps to comply with its display requirements and it was human error that had led to this breach at one shop in its estate of over 2,000. The Panel also noted that Ladbrokes had subsequently put in place a new process to avoid recurrence.

The Panel therefore decided to uphold the complaint, but considered this to represent a de minimis breach, which did not warrant any sanction.


Previous decisions

Case: William Hill Date: July 2015 Breach: No

Adjudication for publication

Ladbrokes complained that William Hill was in breach of Senet Enforceable Commitment 2, citing a window poster for William Hill’s Linked Card, which Ladbrokes alleged was tantamount to promotion of gaming machines since the card could not be used on any other product.

The Panel, which heard the complaint on 10 September 2015, took into account an earlier decision by Members that the promotion of account cards was desirable for the purposes of responsible gambling and operators should not be discriminated against if their cards were restricted to machine play. It therefore determined that William Hill’s promotion did not breach Senet Enforceable Commitment 2.

However, the Board welcomed Ladbrokes’ complaint. It prompted the Board to consider further the nature of messages that might appear in shop windows, which it intends to scrutinise.


Previous decisions

Case: Coral Date: April 2015 Breach: No

A member of the public complained that Coral was in breach of Senet Enforceable Commitment 1. He provided evidence that trackside hoardings advertising free bet sign-up incentives had been shown on television before 9pm.

The Panel decided that trackside hoardings shown on TV did not represent ‘TV advertising’ in the sense meant in Enforceable Commitment 1, and that therefore Coral was not in breach.

The Panel felt, however, that the complainant had raised an important issue. They considered that to use trackside hoardings deliberately to have them shown on TV before the watershed and with offers that would be in breach of Commitment 1 were they to have been standard broadcast advertisements would be against the spirit of the Senet Enforceable Commitments. Therefore, the Senet Group would include this advice in its forthcoming Guidance to members.