‘Free money’ gambling ads set to be ditched under new industry rules

Major bookmakers commit to voluntary ban on offers in sign-up advertising in effort to fend off tough statutory measures.

TV gambling ads that offer punters “free money” if they sign up with bookmakers online, including Ray Winstone’s commercials for Bet365, are expected to be ditched under new rules proposed by the industry.

William Hill, Ladbrokes, Coral and Paddy Power committed to a series of measures on Monday as they look to head off tough statutory measures that threaten the prevalence of betting shops, high-speed roulette machines and aggressive punter-recruitment adverts promising “free money”…

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