Betting industry watchdog and problem gambling body the Senet Group has appointed Sarah Hanratty as its new chief executive, replacing George Kidd.

Hanratty will join the Senet Group in August from the Portman Group, the alcohol industry’s social responsibility body, where she is deputy chief executive and director of corporate affairs.

The Senet Group’s chairman Gillian Wilmot said:

“Gambling is enjoyed safely by millions of people as a leisure activity each year, yet the industry faces an immense challenge to regain the public’s trust and confidence.”

“Sarah brings a wealth of experience in effecting change across the alcohol sector and has done much to secure its sustainability as a category which adds positively to society and our national way of life.”

The Senet Group was set up in 2015 and is responsible for the gambling industry’s ‘When the Fun Stops, Stop’ campaign.

Hanratty said:

“I see many parallels with the Senet Group, whose partners and board have already achieved a great deal, not least through its stand-out responsible player messaging and public commitment to improve player safety.  I look forward to building on this strong foundation and the important work in the gambling sector done to date.”

Contacts for media enquiries:

Eterna Partners

Nigel Fairbrass: +44 (0)20 3911 0351 or +44 (0)7799 894 265

Notes to editors

About the Senet Group

The Senet Group seeks to raise standards in the gambling sector through best practice and other partnership initiatives and to promote responsible gambling through a campaign of broadcast, print and digital advertising and player messaging.

The most recent survey of the reach and impact of the “When the Fun stops, Stop” campaign can be found at: