Assets downloads

You can help people avoid gambling becoming a problem by using our leaflets and posters, which contain advice and information on where to get help. All advertising assets have been prepared in accordance with the Senet Group brand guidelines and can be found on this page. Should you need to reproduce any item, then please do so in accordance with the brand guidelines.

Free Use of the Senet Group responsible gambling advertising material

The “WHEN THE FUN STOPS STOP” package of responsible gambling messages are trademark protected. The Senet Group makes this material available for use by any operator or other entity wishing to promote responsibility in gambling.

The material can be downloaded and used as stand-alone messaging or as the responsible gambling element of an advert for a gambling service. There are no costs or charges for using this material.

Use is allowed on the following terms:

  1. The material cannot be used for purposes other than the promotion of responsibility in gambling
  2. Any advertising or marketing activity containing this material should comply with the requirements in the Committee of Advertising Standards Code of Practice and the Broadcasting Committee of Advertising Standards Code of Practice
  3. The Senet Group material should be used in the form in which it is made available on-line and based on the brand guidelines.
  4. Any wish to make amendments to the material must be agreed in advance and the entity involved would be required to meet the legal or other costs of considering the request.

Any enquires on the use of this material and changes proposed should go to

File type: pdf
File size: 4.3MB


File type: pdf
File size: 966 KB


File type: pdf
File size: 1 MB

Brand Guidelines

File type: pdf
File size: 4.3MB

Just more

File type: gif
File size: 82 KB

Chasing losses

File type: gif
File size: 152 KB

Bad Betty Football

Bad Betty Betting Shop