Senet encouraged by ‘BadBetty’ campaign

The Senet Group believes its ‘BadBetty’ campaign is helping to change perceptions of problem gambling in the UK.

The organisation, which was set up in 2014 by some of the country’s biggest gambling companies to monitor and enforce standards within the sector, launched a series of commercials earlier this year which features a parody of 1970s rock song ‘Black Betty’ by Ram Jam.

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