Wanda Goldwag, Chair of the Senet Group, comments:
“Sky Bet is a hugely valued member of the Senet Group, and is using its position to communicate responsible gambling messages to its audiences in a way that resonates.
“Sky Bet’s latest campaign is evidence of a strong sense of social responsibility and a belief that working together we and our members can have a real impact – engaging with players in a positive and straightforward way when talking about how to enjoy gambling services in moderation.
Our latest awareness survey shows that the majority (80 %) of regular gamblers are aware of the Senet Group’s ‘When the Fun Stops Stop’ message and our tips on how to gamble responsibly – and that the message is helping those who struggle to keep their gambling under control to change their negative behavior for the better. This is why we are especially pleased that this message has such a prominent place within Sky Bet’s latest campaign. ‘When the Fun Stops Stop’ will also be featuring heavily in a broader campaign that we are working on with broadcasters, GambleAware and the Remote Gambling Association.”
- Survey findings on the Senet campaign on responsible gambling can be found at: http://senetgroup.org.uk/responsible-gambling-campaigning-works-sustained-consistent-tuned-audience/
- Enquiries to Senet Group at: Tel 0203 735 6338