The independent body promoting responsible gambling standards has called on the regulator to keep the industry in the arena. Gillian Wilmot, chairman of the Senet Group, explains why.

In the last week the UK Gambling Commission closed its consultation on the new National Responsible Gambling Strategy, and we now await the final draft which will inform the Commission’s work from April 2019. The new three-year national strategy is likely to shift the regulatory focus from engendering a culture of responsible gambling, to a more prescriptive goal of reducing gambling-related harms. While no one would contest the urgent need to address the harm agenda, this subtle change in emphasis is consistent with a creeping annexation of gambling regulation by the public health community, where an exclusive focus on harm reduction threatens to marginalise principles of consumer choice, consumer enjoyment and the importance of personal accountability.

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Notes to editors

About the Senet Group

The Senet Group seeks to raise standards in the gambling sector through best practice and other partnership initiatives and to promote responsible gambling through a campaign of broadcast, print and digital advertising and player messaging.

The most recent survey of the reach and impact of the “When the Fun stops, Stop” campaign can be found at: